In 1997, the Hair and Beauty Salon at Lamcy Plaza was the first Regis franchise salon to be opened in the Middle East. With over 3000 salons to its name, Regis, was the largest hairdressing and beauty group with salons in prestigious department stores like Harrods, Selfridges and Harvey Nichols throughout Europe and the USA. We were proud to be a member of this family but eventually the parent company decided against franchising their name and so we ventured onto our own.
Initially, in February 2007, we diversified our business by signing up with the Hair Guru Philip Kingsley and his world renowned Hair & Scalp care line of products throughout the Middle East.
Between 2007 and 2012 Amaya expanded substantially with other brands like Joico, Skin Doctors and many more. Today, we hold the exclusive distribution rights for the UAE & GCC in the professional & retail line from some of the world's finest and leading brands.
Our progress is supported by experienced management teams, high operational standards, sophisticated infrastructure, and ongoing investment in management information systems and logistics.
We at AMAYA never forget our history, family heritage and values. In our early days we understood that great service and living up to our promises was critical to our business, and we hold those values dear to us today.