Joico Essentials

    Daily Care

  • Balancing Shampoo

    Cleanses and keeps healthy hair in balance.

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  • Treatment Shampoo

    Cleanses & keeps healthy hair in balance. Helps control scalp disorders. It removes dry skin caused by dandruff, psoriasis and seborrhea. Promotes healthy blood circulation. Relieves dry, itchy and sensitive scalps.

    More Detail
  • Balancing Conditioner

    Cleanses and keeps healthy hair in balance.

    More Detail
  • Leave-In Detangler

    Moisturizes and protects weightlessly. Imparts body, shine and detangles instantly

    More Detail
  • Color Endure

  • Shampoo

    Cleanses & preserves color.

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  • Violet Shampoo

    Cleanses, tones grey hair & preserves cool blonde tones with violet dye load..

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  • Conditioner

    Conditions, detangles & preserves color.

    More Detail
  • Violet Conditioner

    Conditions, detangles, tones grey hair & preserves cool blonde tones with violet dye load. Tones blonde or grey hair and maintains cool hair color.

    More Detail
  • Treatment Masque

    Is the most intense color maintenance treatment. Significantly improves condition and color longevity on drier, more damaged hair by 80%.

    More Detail
  • Body Luxe

  • Shampoo

    Cleanses & thickens each hair strand.

    More Detail
  • Conditioner

    Conditions lightly, detangles   thickens each hair strand.

    More Detail
  • Volumizing Foam

    Increases the diameter of each hair strand. Adds gloss and shine

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  • Root Lift

    Delivers instant lift at roots creating instant volume. Gives support that lasts all day.

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  • Volumizing Elixir

    Instantly thickens each hair strand thus contributing to instant volume.

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  • Smooth Cure

  • Shampoo

    Cleanses & smoothens.

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  • Conditioner

    Conditions, detangles & smoothens.

    More Detail
  • Leave-In Rescue Treatment

    Mimics results of keratin treatment by bonding keratin to hair's surface. It creates a shampoo-soluble film to smoothen, fight frizz and resist reversion.

    More Detail
  • Thermal Styling Protectant

    Seals in Smooth Cure Leave-In Rescue Treatment by adding a layer of KeraShield complex™. Protects from reversion, humidity and thermal damage up to 232° Celsius.

    More Detail
  • Moisture Recovery

  • Shampoo

    Cleanses & hydrates intensively.

    More Detail
  • Conditioner

    Conditions, detangles and hydrates intensively.

    More Detail
  • Treatment Balm

    Hydrates intensively by restoring the natural hydrolipidic layer. Soothes, smoothens and recovers natural humidity.

    More Detail
  • Leave-In Moisturizer

    Gives instant, light hydration and frizz control. Detangles, adds shine & protection.

    More Detail
  • K-Pak Care

  • Shampoo

    Cleanses and reconstructs

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  • Clarifying Shampoo

    Deeply cleanses. Removes mineral deposit, product build-up and debris.

    More Detail
  • Conditioner

    Conditions, detangles and reconstructs

    More Detail
  • RevitaLuxe

    Hydrates and strengthens simultaneously in a fast, effective long-lasting way. Cumulative results protect hair from future damage. Really revitalizes and repairs while naturally nourishing.

    More Detail
  • Deep-Penetrating Reconstructor

    Can stop hair from breaking by restoring its original strength! Prevents color from fading by rebuilding hair internally which gives color molecules something to hold on to again. Increases style-ability, elasticity, shine and condition.

    More Detail
  • Intense Hydrator

    Instantly hydrates, softens and smoothens, removing frizz. Seals the cuticle and improves elasticity, body and shine.

    More Detail
  • Liquid Reconstructor

    Provides ultra-light reconstruction.

    More Detail
  • Leave-In Protectant

    Provides ultra-light thermal and environmental protection. Seals the cuticle. Eliminates static, detangles and conditions.

    More Detail
  • Split End Mender

    Mends split ends with lightweight formula. Prevents mechanical stress of combing, rubber banding and over-tightening.

    More Detail
  • K-Pak Style & Finish

  • Protect & Shine Serum

    Protects, polishes and seals the cuticle. Adds incredible shine, frizz-control and definition.

    More Detail
  • Thermal Design Foam

    Provides flexible hold for blow-drying without rough or hard feel. Delivers shine, volume, body and protection from thermal styling.

    More Detail
  • Protective Hair Spray

    Gives flexible control and support without rough, sticky feeling and keeping hair brushable. Provides protection against thermal damage. controls fly-aways and holds hair in place.

    More Detail
  • Smoothing Balm

    Straightens and smoothens. Protects against thermal and environmental damage. Locks in moisture and seals the cuticle.

    More Detail
  • K-Pak Color Therapy

  • Shampoo

    Cleanses & intensively preserves color through ß-layer replenishment.

    More Detail
  • Conditioner

    Conditions, detangles & intensively preserves color through ß-layer replenishment.

    More Detail
  • Restorative Styling Oil

    Seals color and nourishes by restoring the outer cuticle layer. Protects from UV rays and heat styling. Dramatically adds shine and reduces frizz & drying time.

    More Detail
  • Style & Finish

  • JoiWhip

    Adds incredible shine, body and volume. Protects against daily environmental stress thanks to UV-protectants.

    More Detail
  • Power Whip

    Infuses hair with weightless, ultra-firm yet touchable volume and support. Locks fullness into place for up to 3 days!

    More Detail
  • JoiLotion

    Controls difficult to manage hair and adds shine. Protects against daily environmental stress with UV-protectants.

    More Detail
  • JoiGel Medium

    Adds pliable control, volume and shine without flaking. Provides curl definition and creates sleek, wet looks. Protects against daily environmental stress with UV-protectants.

    More Detail
  • JoiGel Firm

    Provides excellent support, also on coarse and thicker hair types, control and shine without flaking. Protects against daily environmental stress with UV-protectants. Offers maximum styling control, body and shine to support difficult hair.

    More Detail
  • Power Gel

    Freezes styles on contact with luminous shine and ultra-firm yet flexible finish. Easily recharge with water for up to 3 days of support. Protects against thermal styling up to 232° Celsius.

    More Detail
  • Instant Refresh

    Instantly dries and absorbs excess oils and odors leaving hair clean and fresh. Leaves no white residue and does not clog. Creates lift at scalp, enhances manageability and extends longevity of hairstyles in between shampoos.

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  • JoiShape

    Is humidity-resistant, doesn't flake, protects against UV-damage.

    More Detail
  • Design Works

    Has a unique resin system that provides brushable hold and environmental protection. Design Works is ultra-fine and light.

    More Detail
  • JoiMist Firm

    Locks in finished styles and protects hair from environmental stress and is humidity resistant. Gives UV-protection.

    More Detail
  • Power Spray

    Increases in hold when layered but never sticks or stiffens. Dries instantly and stays restylable. Creates tremendous shine and protects against humidity and thermal styling up to 232° Celsius.

    More Detail
  • JoiFix Medium

    It provides flexible hold for styling & finishing Protects against UV and humidity.

    More Detail
  • JoiFix Firm

    Provides firm hold Is humidity resistant and protects from UV.

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  • Humidity Blocker

    Creates an invisible protective barrier. Provides ultimate humidity protection. Eliminates frizz and keeps volume and style intact all day.

    More Detail
  • Texture Boost

    Delivers lasting, malleable texture with incredible shine. Is ideal for creating carefree, tousled styles.

    More Detail
  • Crème Wax

    Combines the moisturizing and shine properties of a cream with unique fiber technology for flexible, pliable hold.

    More Detail
  • Matte Grip

    Delivers the ultimate in pliable, natural looking texture and definition with a clean, matte finish. Is humidity resistant.

    More Detail
  • Flex Control

    Creates pliable and matte definition and control. Glides easily through damp/dry hair for transformative style. Is ideal for medium to thick, textured hair. Gives UV-protection.

    More Detail
  • Style Reform

    Easily transfers from hands to build incredible texture and firmly hold curls with a matte finish. Is ideal for difficult to control hair. Gives UV-protection.

    More Detail
  • Super Shine

    Smoothens and polishes all hair types, imparting brilliant, color enhancing shine. Can also be used to spot detail as a finishing touch for separation and definition. Gives UV-protection.

    More Detail
Joico Daily Care

Balancing Shampoo

Description

Cleanses and keeps healthy hair in balance.

Tip:

Because Balancing Shampoo is hypo-allergenic it can also be used as a body wash

Joico Daily Care

Treatment Shampoo

Description

Cleanses & keeps healthy hair in balance. Helps control scalp disorders. It removes dry skin caused by dandruff, psoriasis and seborrhea. Promotes healthy blood circulation. Relieves dry, itchy and sensitive scalps.

Tip:

Treatment shampoo works best when:

  • A small amount of shampoo is applied to wet hair and scalp
  • For problem scalp, reapply and leave on for 5 minutes before final rinse
  • Can be used as a body wash on dry, sensitive skin
Good to know:

Flaking and itching might occur within the first days/week(s) of usage. This is normal. Continued use of Treatment Shampoo will give improvement of scalp conditions within approximately 14 applications.

Joico Daily Care

Balancing Conditioner

Description

Cleanses and keeps healthy hair in balance.

Joico Daily Care

Leave-In Detangler

Description

Moisturizes and protects weightlessly. Imparts body, shine and detangles instantly

Tip:
  • Leave-In Detangler works best when: Sprayed on damp or dry hair – do not rinse.
  • Great to use: for men, on curly hair to revitalize in between shampoos, as detangler on long hair and for children, on fine hair instead of rinse-out conditioner, when having little time to treat hair.
Joico Color Enduree

Shampoo

Description

Cleanses & preserves color.

Joico Color Enduree

Voilet Shampoo

Description

Cleanses, tones grey hair & preserves cool blonde tones with violet dye load. Available in you salon Salon Finder

Works best when:

Color Endure Violet Shampoo & Conditioner are used in tandem 2-3 times a week:

  • Apply small amount of shampoo to wet hair (looks very dark and violet-colored, this is normal)
  • Massage until foam is even in color. Process for 3-5 minutes & rinse Repeat if necessary
  • Follow with small amount of conditioner on clean, damp hair
  • Comb through, leave on for 1-3 minutes & rinse
Joico Color Enduree

Conditioner

Description

Conditions, detangles & preserves color.

Joico Color Enduree

Violet Conditioner

Description

Conditions, detangles, tones grey hair & preserves cool blonde tones with violet dye load. Tones blonde or grey hair and maintains cool hair color.

Works best when:

Color Endure Violet Shampoo & Conditioner are used in tandem 2-3 times a week:

  • Apply small amount of shampoo to wet hair (looks very dark and violet-colored, this is normal)
  • Massage until foam is even in color. Process for 3-5 minutes & rinse
  • Repeat if necessary
  • Follow with small amount of conditioner on clean, damp hair
  • Comb through, leave on for 1-3 minutes & rinse
Joico Color Enduree

Treatment Masque

Description

Is the most intense color maintenance treatment. Significantly improves condition and color longevity on drier, more damaged hair by 80%.

Works best when:
  • Applied on clean, damp hair
  • Combed through, left in for 3-5 minutes & rinsed
Joico Body Luxe

Shampoo

Description

Cleanses & thickens each hair strand.

Works best when:

Body Luxe Shampoo & Conditioner are used in tandem:

  • Apply small amount of shampoo to wet hair
  • Repeat if necessary
  • Follow with small amount of conditioner on clean, damp hair
  • Comb through, leave on for 1 minute & rinse
Joico Body Luxe

Conditioner

Description

Conditions lightly, detangles & thickens each hair strand.

Joico Body Luxe

Volumizing Foam

Description

Increases the diameter of each hair strand. Adds gloss and shine

Works best when:
  • Applied on damp hair following volumizing Elixir
  • Activated by heat during styling process using a round brush or volumizing blow-dry technique
Tips:

Apply all 3 styling products on the hair for maximum result. Volumizing Elixir through lengths, Root Lift at root area, Volumizing Foam through lengths as well. Activate with heat!

Joico Body Luxe

Root Lift

Description

Delivers instant lift at roots creating instant volume. Gives support that lasts all day.

Works best when:
  • Applied directly to damp roots by working with several partings over the head
  • Combed through the length of the hair for added control
  • Blow-dried with round brush or volumizing blow-dry technique
Tips:

Apply all 3 styling products on the hair for maximum result. Volumizing Elixir through lengths, Root Lift at root area, Volumizing Foam through lengths as well. Activate with heat!

Joico Body Luxe

Volumizing Elixir

Description

Instantly thickens each hair strand thus contributing to instant volume.

Works best when:
  • Applied on clean, damp hair
  • Activated by heat during styling process
Tips:

Apply all 3 styling products on the hair for maximum result. Volumizing Elixir through lengths, Root Lift at root area, Volumizing Foam through lengths as well. Activate with heat!

Joico Smooth Cure

Shampoo

Description

Cleanses & smoothens.

Works best when:

Smooth Cure Shampoo & Conditioner are used in tandem:

  • Apply small amount of shampoo to wet hair Repeat if necessary
  • Follow with small amount of conditioner on clean, damp hair Comb through, leave on for 1 minute & rinse
Joico Smooth Cure

Conditioner

Description

Conditions, detangles & smoothens.

Works best when:

Smooth Cure Shampoo & Conditioner are used in tandem:

  • Apply small amount of shampoo to wet hair Repeat if necessary
  • Follow with small amount of conditioner on clean, damp hair Comb through, leave on for 1 minute & rinse
Joico Smooth Cure

Leave-In Rescue Treatment

Description

Mimics results of keratin treatment by bonding keratin to hair's surface. It creates a shampoo-soluble film to smoothen, fight frizz and resist reversion.

Works best when:
  • 1-3 pumps are evenly applied on damp hair
  • blow-dried and styled in combination with Smooth Cure Thermal Styling Protectant
Joico Smooth Cure

Thermal Styling Protectant

Description

Seals in Smooth Cure Leave-In Rescue Treatment by adding a layer of KeraShield complex™. Protects from reversion, humidity and thermal damage up to 232° Celsius.

Works best when:
  • Spraying on damp or dry hair section by section
  • Styled with thermal tools
Joico Moisture Recovery

Shampoo

Description

Cleanses & hydrates intensively.

Works best when:

Moisture Recovery Shampoo & Conditioner are used in tandem:

  • Apply small amount of shampoo to wet hair
  • Repeat if necessary
  • Follow with small amount of conditioner on clean, damp hair
  • Comb through, leave on for 1 minute & rinse
Joico Moisture Recovery

Conditioner

Description

Conditions, detangles and hydrates intensively.

Works best when:

Moisture Recovery Shampoo & Conditioner are used in tandem:

  • Apply small amount of shampoo to wet hair
  • Repeat if necessary
  • Follow with small amount of conditioner on clean, damp hair
  • Comb through, leave on for 1 minute & rinse
Joico Moisture Recovery

Treatment Balm

Description

Hydrates intensively by restoring the natural hydrolipidic layer. Soothes, smoothens and recovers natural humidity.

Works best when:
  • Applied to clean, damp hair Combed through, left in for 5 minutes & rinsed
  • Combed through, left in for 5 minutes & rinsed
Joico Moisture Recovery

Leave-In Moisturizer

Description

Gives instant, light hydration and frizz control. Detangles, adds shine & protection.

Works best when:

Sprayed on clean, damp hair (do not rinse)

  • In-between revitalizer when sprayed on dry curly hair
  • Cutting lotion
  • Environmental protector
  • Quick fix for men
Joico K-Pak Care

Shampoo

Description

Cleanses and reconstructs.

Works best when:

K-Pak Shampoo & Conditioner are used in tandem:

  • Apply small amount of shampoo to wet hair
  • Repeat if necessary
  • Follow with small amount of conditioner on clean, damp hair
  • Comb through, leave on for 1 minute & rinse
Joico K-Pak Care

Clarifying Shampoo

Description

Deeply cleanses. Removes mineral deposit, product build-up and debris.

Works best when:
  • A small amount of shampoo is applied to wet hair and worked through lengths and ends Processed for 5 minutes and rinsed
  • Followed with conditioner or treatment suiting the hair type
Joico K-Pak Care

Conditioner

Description

Conditions, detangles and reconstructs.

Works best when:

K-Pak Shampoo & Conditioner are used in tandem:

  • Apply small amount of shampoo to wet hair
  • Repeat if necessary
  • Follow with small amount of conditioner on clean, damp hair
  • Comb through, leave on for 1 minute & rinse
Joico K-Pak Care

RevitaLuxe

Description

Hydrates and strengthens simultaneously in a fast, effective long-lasting way. Cumulative results protect hair from future damage. Really revitalizes and repairs while naturally nourishing.

Works best when:
  • Applied to clean, damp hair
  • Combed through, processed for 3-5 minutes and rinsed
Joico K-Pak Care

Deep-Penetrating Reconstructor

Description

Can stop hair from breaking by restoring its original strength! Prevents color from fading by rebuilding hair internally which gives color molecules something to hold on to again. Increases style-ability, elasticity, shine and condition.

Works best when:
  • Applied to clean, damp hair
  • Left in for 5 minutes & rinsed
  • The stylist choice Award Winner since 2000!
Joico K-Pak Care

Intense Hydrator

Description

Instantly hydrates, softens and smoothens, removing frizz. Seals the cuticle and improves elasticity, body and shine.

Works best when:
  • Applied to clean, damp hair
  • Left in for 5 minutes & rinsed
Joico K-Pak Care

Liquid Reconstructor

Description

Provides ultra-light reconstruction.

Works best when:
  • Applied to clean, damp (and conditioned) hair – do not rinse
Joico K-Pak Care

Leave-In Protectant

Description

Provides ultra-light thermal and environmental protection. Seals the cuticle. Eliminates static, detangles and conditions.

Works best when:
  • Applied to clean, damp (and conditioned) hair – do not rinse.
Joico K-Pak Care

Split End Mender

Description

Mends split ends with lightweight formula. Prevents mechanical stress of combing, rubber banding and over-tightening.

Works best when:
  • Applied to clean, damp hair, focusing on the ends
  • Combed through and left in the hair
Joico K-Pak Style & Finish

Protect & Shine Serum

Description

Protects, polishes and seals the cuticle. Adds incredible shine, frizz-control and definition.

Works best when:
  • ½ to 3 drops are emulsified in hands
  • Distributed through damp (protection focus) or dry (shine focus) hair
Joico K-Pak Style & Finish

Thermal Design Foam

Description

Provides flexible hold for blow-drying without rough or hard feel. Delivers shine, volume, body and protection from thermal styling.

Works best when:
  • A small amount is applied to hands and emulsified well
  • Put in the hair and combed through for even distribution
  • Blow-drying or air-drying
Joico K-Pak Style & Finish

Protective Hair Spray

Description

Gives flexible control and support without rough, sticky feeling and keeping hair brushable. Provides protection against thermal damage. controls fly-aways and holds hair in place.

Works best when:
  • Sprayed evenly over hair and in between hair near scalp area at a 25-30 cm distance from head.
Joico K-Pak Style & Finish

Smoothing Balm

Description

Straightens and smoothens. Protects against thermal and environmental damage. Locks in moisture and seals the cuticle.

Works best when:
  • A small amount is applied to clean, damp hair, focusing on lengths and ends
  • Combed through for even distribution
  • Hair is blow-dried using a brush and tension
Joico K-Pak Color Therapy

Shampoo

Description

Cleanses & intensively preserves color through ß-layer replenishment.

Works best when:

K-Pak color Therapy Shampoo & Conditioner are used in tandem:

  • Apply small amount of shampoo to wet hair
  • Repeat if necessary
  • Follow with small amount of conditioner on clean, damp hair
  • Comb through, leave on for 1 minute & rinse
Joico K-Pak Color Therapy

Conditioner

Description

Conditions, detangles & intensively preserves color through ß-layer replenishment.

Works best when:

K-Pak color Therapy Shampoo & Conditioner are used in tandem:

  • Apply small amount of shampoo to wet hair
  • Repeat if necessary
  • Follow with small amount of conditioner on clean, damp hair
  • Comb through, leave on for 1 minute & rinse
Joico K-Pak Color Therapy

Restorative Styling Oil

Description

Seals color and nourishes by restoring the outer cuticle layer. Protects from UV rays and heat styling. Dramatically adds shine and reduces frizz & drying time.

Works best when:

K-Pak color Therapy Shampoo & Conditioner are used in tandem:

  • ½ to 2 drops are emulsified in hands
  • Applied to damp hair and/or dry hair from the ends up
  • Root area is avoided during application
Joico Style & Finish

JoiWhip

Description

Adds incredible shine, body and volume. Protects against daily environmental stress thanks to UV-protectants.

Works best when:

K-Pak color Therapy Shampoo & Conditioner are used in tandem:

  • Rubbed in the hands and then applied through the hair and to the hair surface
  • Blow-dried with hands, brush, diffuser or air-dried (for sleek wet looks)

JoiWhip is an alcohol-free product.

Joico Style & Finish

Power Whip

Description

Infuses hair with weightless, ultra-firm yet touchable volume and support. Locks fullness into place for up to 3 days!

Works best when:
  • Rubbed in the hands and then applied through the hair and to the hair surface
  • Blow-dried with hands, brush, diffuser or air-dried (for sleek wet looks)

Power Whip is an alcohol-free product.

Joico Style & Finish

JoiLotion

Description

Controls difficult to manage hair and adds shine. Protects against daily environmental stress with UV-protectants.

Works best when:
  • Rubbed in the hands and then applied through the hair and to the hair surface
  • Blow-dried with hands, brush, diffuser or air-dried (for sleek wet looks)

JoiLotion is an alcohol-free product.

Joico Style & Finish

JoiGel Medium

Description

Adds pliable control, volume and shine without flaking. Provides curl definition and creates sleek, wet looks. Protects against daily environmental stress with UV-protectants.

Works best when:
  • Rubbed in the hands and then applied through the hair and to the hair surface
  • Blow-dried with hands, brush, diffuser or air-dried (for sleek wet looks)

JoiGel Medium is an alcohol-free product.

Joico Style & Finish

JoiGel Firm

Description

Provides excellent support, also on coarse and thicker hair types, control and shine without flaking. Protects against daily environmental stress with UV-protectants. Offers maximum styling control, body and shine to support difficult hair.

Works best when:
  • Rubbed in the hands and then applied through the hair and to the hair surface
  • Blow-dried with hands, brush, diffuser or air-dried (for sleek wet looks)

JoiGel Firm is an alcohol-free product.

Joico Style & Finish

Power Gel

Description

Freezes styles on contact with luminous shine and ultra-firm yet flexible finish. Easily recharge with water for up to 3 days of support. Protects against thermal styling up to 232° Celsius.

Works best when:
  • Rubbed in the hands and then applied through the hair and to the hair surface
  • Blow-dried with hands, brush, diffuser
  • Air-dried for sleek wet looks

Power Gel is an alcohol-free product.

Joico Style & Finish

Instant Refresh

Description

Instantly dries and absorbs excess oils and odors leaving hair clean and fresh. Leaves no white residue and does not clog. Creates lift at scalp, enhances manageability and extends longevity of hairstyles in between shampoos.

Works best when:

Sprayed directly onto root/scalp area before oiliness starts to occur.

Joico Style & Finish

JoiShape

Description

Is humidity-resistant, doesn't flake, protects against UV-damage.

Works best when:
  • Used on dry hair
  • Sprayed at a distance of 20-30 cm (8-12 inches) from head/hair
Tip:

Layer for an increased hold.

Joico Style & Finish

Design Works

Description

Has a unique resin system that provides brushable hold and environmental protection. Design Works is ultra-fine and light.

Works best when:
  • Used on dry hair
  • Sprayed at a distance of 20-30 cm (8-12 inches) from head/hair
Tip:

Layer for an increased hold.

Joico Style & Finish

JoiMist Firm

Description

Locks in finished styles and protects hair from environmental stress and is humidity resistant. Gives UV-protection.

Tip:

Layer for an increased hold.

Joico Style & Finish

Power Spray

Description

Increases in hold when layered but never sticks or stiffens. Dries instantly and stays restylable. Creates tremendous shine and protects against humidity and thermal styling up to 232° Celsius.

Tip:

Layer for an increased hold.

Joico Style & Finish

JoiFix Medium

Description

It provides flexible hold for styling & finishing Protects against UV and humidity.

Works best when:
  • Sprayed at a distance of 20-30 cm (8-12 inches) from head/hair
  • Sprayed on damp hair to style
  • Sprayed on dry finished style for increased hold
Tip:

Use on damp hair to blow dry or on dry hair as finisher.

Joico Style & Finish

JoiFix Firm

Description

Provides firm hold Is humidity resistant and protects from UV.

Works best when:
  • Sprayed at a distance of 20-30 cm (8-12 inches) from head/hair
  • Sprayed on damp hair to style
  • Sprayed on dry finished style for increased hold
Joico Style & Finish

Humidity Blocker

Description

Creates an invisible protective barrier. Provides ultimate humidity protection. Eliminates frizz and keeps volume and style intact all day.

Works best when:
  • Sprayed 20-30 cm (8-12 inches) from dry, finished hair.
Joico Style & Finish

Texture Boost

Description

Delivers lasting, malleable texture with incredible shine. Is ideal for creating carefree, tousled styles.

Works best when:
  • Shaken well before use
  • Sprayed 20-30 cm (8-12 inches) from head/hair
  • In combination with blow-dryer: adds more volume with beautiful finish
Joico Style & Finish

Crème Wax

Description

Combines the moisturizing and shine properties of a cream with unique fiber technology for flexible, pliable hold.

Works best when:
  • Distributed evenly over hands
  • Worked into towel-dried hair, not forgetting to apply through the hair as opposed to on the surface only
  • Spot-applied on dry hair (firmer finish)
Joico Style & Finish

Matte Grip

Description

Delivers the ultimate in pliable, natural looking texture and definition with a clean, matte finish. Is humidity resistant.

Works best when:
  • Distributed evenly over hands
  • Worked into towel-dried hair, not forgetting to apply through the hair as opposed to on the surface only
  • Spot-applied on dry hair (firmer finish)
Joico Style & Finish

Flex Control

Description

Creates pliable and matte definition and control. Glides easily through damp/dry hair for transformative style. Is ideal for medium to thick, textured hair. Gives UV-protection.

Works best when:
  • Distributed evenly over hands
  • Worked into towel-dried hair, not forgetting to apply through the hair as opposed to on the surface only
  • Spot-applied on dry hair (firmer finish)
Joico Style & Finish

Style Reform

Description

Easily transfers from hands to build incredible texture and firmly hold curls with a matte finish. Is ideal for difficult to control hair. Gives UV-protection.

Works best when:
  • Distributed evenly over hands
  • Worked into towel-dried hair, not forgetting to apply through the hair as opposed to on the surface only
  • Spot-applied on dry hair (firmer finish)
Joico Style & Finish

Super Shine

Description

Smoothens and polishes all hair types, imparting brilliant, color enhancing shine. Can also be used to spot detail as a finishing touch for separation and definition. Gives UV-protection.

Works best when:
  • Using small amounts on fingertips to spot-apply on dry hair.
  • Apply before blow-drying to create maximum shine.

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